Domestic Violence Awareness
Throughout the past few years we have provided support to Sojourner Family Peace Center to increase awareness and support through digital, social, outdoor, PR and guerrilla efforts.
Until She Can
Client: Sojourner Family Peace Center
Many survivors cannot yet share their story publicly - for reasons of safety, healing, or both. With this campaign, we provided an opportunity for survivors to be part of the narrative while still remaining anonymous. Through the use of shadow and partnerships with influential people, we began sharing the stories of real survivors. We spread the message that #UntilSheCan have the strength and ability to speak her own truth, we will support her and provide the tools to rebuild. We used the color purple in reference to the color of domestic violence awareness as well as Sojourner Family Peace Center's branding. Hand lettering helps to capture the unique voice of each survivor.
Results: #UntilSheCan was a success increasing donations, conversations and support. Domestic Violence was at the start of every story with over 140 media stories, more than 186,890 engaged social users, and 129,902,590 overall impressions in just the first few months this campaign was impossible to ignore. Most importantly conversations began. Survivors are speaking up.
Role: Account Executive, Social Media Manager, Influencer Outreach, Producer, and PR Support
Influencer Videos
Many survivors of domestic violence cannot share their stories for reasons of safety, healing or both. So, #UntilSheCan have the freedom to speak her own truth, we asked influential community members to give a voice to her story.
Outdoor, Social, PR
Lethality Awareness: There is Always an Exit
Client: Sojourner Family Peace Center
We took a two pronged approach to share the incredible success that Sojourner has while also making it impossible to know that there is always a way out of an abusive relationship. Our approach utilized outdoor tease and reveal boards, social, PR, and experiential
Results: Increase in donations, over 36 million impressions, 103% increase in website visits
Role: Account Executive, Social Media Manager, PR Liaison
