Human Trafficking Awareness
Working with local organizations we have developed several attention catching awareness efforts to highlight the realities of human trafficking.
Dear John
Client: Lacey Hope Project
Reports say Wisconsin ranks third in the nation for sex trafficking. In the last two years, Milwaukee has seen a 108% increase in sex trafficking cases and arrests. Something must be done to reduce the demand. We hope this campaign starts to do that. It’s called the Dear John Campaign, and it targets the buyers of sex or the “Johns” with the hopes of scaring them straight by delivering the sobering consequences of getting caught, how it destroys marriages and families, how it can lead to STDs, fines, and jail time.
Results: Over 7 million impressions from Out Of Home alone.
My Role: Account Executive
Your Suburbs Are Not Safe
Client: Lacey Hope Project
Reports say Wisconsin ranks third in the nation for sex trafficking. However, most residents are unaware of the dangers outside their door. Not just in the cities, but in the suburbs. With an incredible team of creative volunteers we developed branding and a campaign for Lacey’s Hope Project, a survivor-founded organization dedicated to educating society about the realities of sex trafficking.
Results: Nearly 30 million impressions, Nearly 500,000 engaged users, Increase in donations and speaking requests
My Role: Account Executive, Social Media Strategist & Manager, PR, Event Management and Production
PSA
Documentary
Print, Outdoor & Social
Events & PR
US Open- Time to Speak Up
Clients: Lacey’s Hope Project, Exploit No More, Healing Starts Today
It’s a known fact when large events come to a city, human trafficking increases. When the US Open ame to WI we knew we needed to make a statement. Through outdoor, social, and guerrilla tactics we made it known that we will not be quiet and will use our voice to highlight the realities of human trafficking.
Results: Nearly 3 million Impressions
Roles: Account Executive, Strategist, Social Media Manager, Guerrilla Strategist, & PR Support
